We are constantly learning and enjoy sharing our expertise and insights. Here is where we will talk about hot topics, give ideas and advice on marketing, and tackle customers common questions and challenges.
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Can ‘Property Photography’ help generate more interest on Rightmove & Zoopla?
Estate agency is a complex mix of valuation, marketing, lead generation, selling and negotiation skills along with local plus legal industry knowledge. Anyone who has ever sold a house will tell you, generating the right number of viewings is critical, but doing that can be tough when there are so many other competing properties for sale in your area. A recent review by ‘Estate Agent Today’ found that the bulk of agents say that homes which invest in specialist property photography receive more viewings than those without. This is something which home owners shouldn’t ignore, so what exactly are the benefits of professional property photography?
Put simply, “it helps you sell quicker and for more”. Professional property photography helps your listing to stand out when a buyer reviews their search results on portals such as Rightmove and Zoopla.
This has been shown to improve the “click through rate” (the number of times your listing is clicked on by buyers) and more importantly, the number of viewings requested. This obviously will increase the chances of your property selling quickly. But more importantly it can also increase the eventual selling price by creating interest from multiple parties.
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There is something quite joyful about making a new luxury purchase!
Whether it is a new statement watch you’ve been saving for, that once in a lifetime exotic holiday or the new prestigious car you’ve always dreamed of…there is something very exciting about making an indulgent purchase.
Especially if endless hours of hard graft, time and patience have gone into making it happen!
For most people, owning a home will always be your biggest asset, so therefore the ultimate prestigious purchase has got to be investing in a luxury new home!
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There is something magical that happens in the world of selling houses around this time of year, and this magic happens once September is out of the way, the kids have gone back to school, and Mums and Dads are back into their school routines after their busy summers and holidays, and it is as if there is a sudden mindset shift towards house moving.
Plus, autumn itself has a very majestic feel with the array of colourful leaves falling to the ground, the crisp mornings, darker nights setting in and the temperature changing, winter candles purchased and heating and fires on turning our homes into our cosy haven from the cold. Not to mention the excitement of Halloween, Bonfire night and Christmas along with all the festivities to enjoy.
And so, the magic begins….
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I have been asked this question quite a lot recently, so I thought it was the perfect time to put the answer out there!
Selling or buying a house is considered the third most stressful thing you will ever do in life behind death followed by divorce and sadly for some customers, they are trying to deal with a couple of these at once.
This is exactly why empathy and accountability are two of our core values at Harper Williams, which we live and breathe every day.
Estate agency isn’t a typical 9am-5.30pm office job. It is a lifestyle! It is something you constantly think about and a responsibility that if you are passionate and love what you do, will never really leave you.
People generally hate estate agents…. And I mean really dislike us! We are up there with some of the most hated professions…tax inspectors, parking attendants and politicians just to name a few.
This depresses me!
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Like good neighbours, sometimes you meet people in life and you just know that they will be in your life forever.
Graham is one of those people.
We met almost seven years ago, during my time with a corporate agent. Graham had retired from his successful career in the construction industry and his high school sweetheart Pam had sent him on his marching orders for a part time job, probably to get some peace and quiet at home.
When we met, I was working for an estate agent in Warrington town centre and Graham had applied for a leaflet distribution job at one of the other branches. Soon realising he was very over qualified for the role and would add more value dealing with the direct public, he got sent to the Warrington branch to become our viewings representative.
Like two peas in a pod, despite the significant age gap (sorry Graham), we hit it off straight away!